From building softsynths to composing in first-gen DAWs. From LAN-party Quake player to global e-sports team leader. From a weekend job selling kitchens to 3D and VR modelling interiors.
Experimentation is how I learn. Going deep is where I find the parts that — if changed — move everything.
This site is old hobbies and new hobbies, revisited with AI on the bench. Some of what comes out translates into business. I work in tech and media by day. Homelab of agents I tinker with at night.
This site is AI-assisted and human-directed. Every image, line, and clip was AI-generated, then selected, edited, and approved by me. Personal views, not affiliated with my employer.
Side-line learnings worth sharing — from my own AI experiments, the day job, and the networks I sit in. Notes on creative AI in music, video, and games. And a log of the technical projects running in the homelab.
None of it is finished. All of it is up for discussion. Drop a note if any of it is useful, broken, or worth arguing about.
The ones I keep returning to in actual rooms with actual P&Ls — written for the Dutch CMO or CEO who has thirteen minutes and a real question.
Senior leaders are treating the biggest civilisational multiplier we have ever built as a tool for chopping margin. The ATM, the spreadsheet, and a 2026 PwC study all tell the same story: history punishes the cost-cutters. Notes on the inversion — and the boardroom move that follows.
Read the full piece
When marketing numbers wobble, the corporate reflex is to tear down the kitchen — new agency, new stack, new eighteen-month RFP. The empirical data says that is the most expensive mistake in the playbook. Notes on the three variables you actually need to tune.
Read the full piece
Org change runs at twelve to eighteen months. The model that lands in production next quarter is six weeks away. You cannot wait for the reorg to finish before integrating AI — you have to build the team so an agentic teammate can sit down on day one. Notes on what that actually looks like.
Read the full pieceI run these to find out what the tools can actually do. Each one is half-finished on purpose. The asset isn't the output — it's the prompt set that produced it.
Built locally, broken locally, documented in the order I figured them out. Not a portfolio — a log of what runs on top of which other piece.
Voice-first deep-research agent. Multi-phase pipeline (query analysis → study planning → iterative source-grounded research → claim validation → synthesis) that reads the result back aloud. Google ADK + Gemini + ElevenLabs on Cloud Run.
Smart-family assistant for grocery + meal planning. Runs on a Pi5 with a small Whisper instance.
Social posting / scheduling tool — built to fail loudly, not silently.
A local narrator with a curated character library. Lives on the homelab and is not exposed to the public internet.
LLM head-to-head evaluation rig. Same prompt, four models, one human jury.
Interactive Jiskefet-inspired turn-based simulator. Survive 30 turns of exponential AI upgrades and reach a $100B valuation.
OPNsense + VLAN isolation + RTX 5090 / 5060 / Pi5 hermes. The hardware that runs all of the above.
Bios, photos, topics — all on one page. Print as a PDF straight from here if that's what your workflow needs.
Note — this is a personal site and the kit below is for media convenience. All assets and copy are AI-assisted, human-directed. Personal views, not affiliated with my employer. Portraits below are AI-generated; label them appropriately when used in print or press.
Rutger Tuit is a senior brand and AI leader at Google, working at the seam between high-performance enterprise technology and human creativity. He works with Dutch-market CMOs and agency CEOs on translating macro AI shifts into actionable, organisationally honest strategy. Known for framing YouTube as a multi-format platform across viewing, discovery, community, and commerce, and for the "Jazz Swing" metaphor on human creativity in an AI-accelerated ecosystem.
Six AI-generated portraits (1440×1920 PNG) plus the three bios above, bundled as one zip. Each image is synthetic — not a photograph. Label as such if used in print or editorial.
Plus 24 interviews and conversations — see Articles & Interviews Elsewhere.
For public speaking I only participate in approved professional contexts related to my role — topics anchored to Google products and the YouTube platform. This site itself is personal; outside-the-day-job engagements run through that approval process, not through this kit.